Importance for Making Use of Social Networking Sites in Marketplace

Social networking sites such as Facebook, MySpace, Bebo and Hi5 exploded onto the internet, effectively changing the way that users interact online in a social environment.

Among the social networking sites worldwide, the two most popular are Facebook and MySpace. According to numbers from ComScore[1], May 2008, Facebook has 123.9 million users worldwide, and MySpace has 114.6 million.

Nowadays, many and many people in different groups communicate with each others through social networking sites. A study of Facebook users by MarketingHub.info found that:

1. 84% of members are between the ages of 14 and 26
2. 55% of members are female and 45% are male
3. 47% of members are currently studying at a high school or college level

Social networks connect people at low cost and benefit eCommerce platforms. Marketers should learn more about this trend and make use of social networks for reaching their target customers because it is a customer relationship management instrument for companies selling products and services, or as a wide-reaching advertising tool.


[1] ComScore
A global source of digital market intelligence and the most preferred measurement service.


Source: http://www.socialwise.com/social-networks.html
http://www.comscore.com/