Monday, July 20, 2009

Social Networking Everywhere

Nowadays in Hong Kong, we can find Social Networking everywhere, no matter what nature, categories, or industry. We need to expand the awareness through social networking, to get public notice, understand, then take action, also give feedback.
Facebook did a great success on social networking. Most associates are using Facebook for social activities, to group the visitors with same background or interest, from different level or areas.

This is a good example in using Facebook on social networking – VTC Alumni
It is the largest Alumni Online Network in Hong Kong, to group the schoolfellow, to post the news about VTC, to advertise the VTC brand, to promo the new courses, to remind the students, etc. The alumnus can share their experience, to join the alumni activities, to give feedbacks, etc. It create an interactive platform between school and students, to bring the good image to public, achieve the marketing goal.

Saturday, July 18, 2009

Strengths and Weaknesses for Different Social Networking Functions

There are various social networking functional applications. Both of them have its own strengths and weaknesses according to Tony Byrne, the founder of CMS Watch and started with a useful breakdown of the complex social networking.
  1. Blogs

    They are fast and simple to create, easily findable via RSS, and can promote ongoing conversations (Since you can leave comments for the article). However, they are unorganized, hard to keep up over time and easily spammed.

  2. Microblogs (e.g. Twitter)

    They are useful for quick customer support, a bit of marketing, listening to customers and link sharing. But, Twitter is not good for having a discussion.

  3. Wikis

    They offer extraordinary power, make it possible for everyone to read, edit and review postings. Also, they facilitate bottom-up communications. However, they are hard to organize, offer limited display options, and may require some training to maximize their value.

  4. Discussion forums

    They remain popular and create powerful WOM. Also, they are perfect for many to many communications. But, as forums are a great solution for Q&A sessions, they are not well-suited for multiple people trying to edit the same text.

  5. Public Networks (e.g. Facebook)

    It can be used for marketing, recruitment, prospects and brand enhancement. But, you do not own the network or the content.

There is no best choice, but, we have to find the most suitable application according to objective, budget (e.g. training to master the tool) and market. Also, we have to know it is limited to control what is said on social network. It is important to use business intelligence to analyze what is being talked about the company continuously.

Source: http://www.forbes.com/2009/06/05/social-networking-interop-entrepreneurs-technology-bmighty.html

Why social networking fail?

Many social networking sites have come and gone, though it's easy to forget about most of them with monsters like Youtube and Facebook acting like they are the only kids in the classroom. Some have gone on to make their inventors of the year, but others have fallen into the gutter of floppery. Subsequent entries will focus on why they succeed and what opportunities they create.

1. Privacy concerns
The first reason I would highlight, and part of the reason why social networks have not really gained much traction outside of a self-selected group of people is the amount of privacy concerns that exist within certain age groups. Younger people are generally more immune to those but older people tend to worry about what the social networks in question do with their data and are worried that they will either be data mined or that they will suffer from identity theft. This anxiety has largely been driven by media emphasis on how your data on the Internet is unsafe and how there are “nefarious characters” running around the net.

2. No real reward or penalty system
Most social networks are putting a heavy emphasis on how many connection a user have. A user’s worth is based on his/her number of connection, not on the quality of those connections. This tends to drive a lot of people to try to connect to as many people as they can. Mary Hodder likens this effort to collecting baseball cards, an apt metaphor since the number of connections you have is no guarantee of the value of those connections.
However, few of the social networking sites are doing anything to gate the amount of connection. One of the nice thing on asmallworld is that it actually penalizes people for sending out invitations that were declined. I believe this is a good thing as it makes people rethink whether they want to attempt a connection or not.
The other question is the reward in social networking: what do I get for sharing my contacts? We know what the companies get but it’s sometimes fuzzier to see what extra value one gets from a social network. Some have done a good job at showing a sense of mission, whether it is job-related and expertise-related connectivity like connections LinkedIn or dating like… well, this is where it gets trickier.

3. Not granular enough
Context is generally missing from most social networks. For example, I may know Bob in a social context as a friend but I have no idea of how good an employee he is. Or I may know Joe in a work context but not realize that he’s not dating material for my friends. The lack of granularity as to the types of relationships is another current failure of most social networking sites.
The other thing that is missing from social network is a more fine-tuned approach to ranking relationships. Relationships are not binary. It’s not either someone is my friend or not. The truth of the matter is that relationships are very granular in nature: I may be a close friend to John, whom I’ve known for 20 years and hang out with on a daily basis and I may have been a friend with Peter in the past but haven’t seem him in 10 years. Yet, to a social network, if I added both of them as friends, we have the same types of relationships.
Similarly, there seems to be a trigger missing for evolving relationships: what if my relationship with Peter has been slowly degrading over time. Do I kick him out as a friend (an option few networks allow) or do I keep him on my list. This granularity is missing and it is odd that it doesn’t exist as it would be relatively easy to capture this data.
Situational relevance is another factor that is largely ignored by social networks today: in what context does that network function. It’s something that needs to be more granularly defined than the catch-all approach of existing implementations.

4. Not integrated with other apps
Should social networks be standalone apps or is social networking just a feature? There is really little value in knowing people just for the sake of knowing people. However, there is value in interfacing with those people, whether it is to find a job, get some information from a subject matter expert, find money, or get a new date.
I believe the real value of social network sites to the end user will eventually be discovered when they start integrating with other components like email and IM. Presence (is the person online or not), location services (where in the physical world is the person right now) and communication (can I phone/IM/email/page them now) would add greatly to the value of social networks.
However, at the current time, few efforts have been made to integrate the social networks with other apps. Which brings me to the biggest reason why social networks fail.

5. Walled Gardens
Social networking sites are walled gardens. They do not want to share information with others for fear that it will dilute their power as THE central hub for all relationships. This lack of interoperability is the primary problem with social networking sites and, I believe, one of the reason why their growth is impeded. A network that would be willing to open up could see better integration with other tools and could benefit from other sites connecting to it and creating more specialized sub-networks. For example, a large social networking site could become a large repository of a number of relationships with smaller sites looking at it to specialize across horizontal uses (for example, creating a site focused on dating or job search) or vertical ones (for example, a site focused on information exchange between subject matter experts within one particular domain).

Example of failed social networking site: Wal-Mart

This was Wal-Mart's failed attempt at a social networking site for teens. It was only online for ten weeks, with a preview left online for about two months after that. In many ways it was a MySpace clone where users could build profiles with graphics and text related to Wal-Mart products.
Why It Failed: To register for The Hub, user information was sent to parents in order to get approval. This attempt from Wal-Mart to avoid future lawsuits turned off many teens. There were also many obviously fake profiles on the site, from teens like "Beth" who just loved shopping at Wal-Mart in order to catch the eye of the cute guy at school. The myriad of advertisements for products cluttered the profiles and 90210-ish older models posed for the pictures of the fake teens.
What Can Be Learned From It: A successful social network needs to provide freedom for its users and as few in-your-face advertisements as possible.


Sources:
http://www.tnl.net/blog/2006/06/15/5-reasons-why-social-networks-fail/
http://www.bivingsreport.com/2008/a-look-at-failed-social-networks/

Social Networking Worldwide Blogs



There are many blogs in the world. Besides Twitter, MySpace, Facebook, there are Plurk (with beautiful template), Jaiku (Finland based, now is managed by Google), Cyworld (Tawiwan based) , Live Journal, Sonico (Mexico based), Orkut (now is managed by Google). From the world map, people are looking for friends by social networking blog. Each country has its specific type of social networking blog. "Going online" usually began with some purpose - to play game, buy something or checking useful information like weather forecast. People like sharing so many social networking platforms are built. It can forsee that people will meet more news friend in social networking blog. They just need to sit in front of computer and meet many friends!




source:

1. e-zone#524 p.101-103: Economics Post

2. Figure "World Map and social networks". Dave Evans (2008). Social Media Marketing An Hour A Day. Sybex: Wiley Publishing, Inc.

The Pros and Cons of social networking

Pros:
1. You can reach customers that traditional marketing misses. You never know who will direct a friend to your blog, Facebook page or social bookmark post, so your potential for reeling in new leads is unlimited.
2. You can build brand loyalty. Not only can you use social media to build your brand, you can use it to demonstrate your personality, interact with customers and show them that you care, which, in turn, breeds loyalty. Social media marketing can also boost your reputation and build relationships.
3. You can learn how to improve your products and services. By encouraging open communication through public comments, you can learn what you can do to make your products and pitch more palatable.
4. You can learn more about your target audience, not only by their comments but also by studying visitor analytics. This information can prove invaluable when planning other marketing campaigns such as
direct-mail postcards.
5. Social media marketing is cost-efficient in comparison with other marketing methods, even if you hire a dedicated team or outsource your social media content needs.

Cons:
1. Social media marketing places high demands on your time. Content must be created, edited, approved and published; comments must be responded to and sites and pages must be maintained. You can alleviate these demands by outsourcing for a fee.
2. Social media marketing places high demands on your talent. It can be difficult to constantly come up with innovative exciting content that interests a variety of readers and, without relevance, your efforts will be wasted.
3. You lose some control of your marketing efforts. Anything you publish is up for grabs, and others can easily criticize you. Publish backlash is the last thing you want your social media marketing to spawn, and without the ability to control comments or even what your own team is publishing you open yourself up for potential negatives.
4. Your return on investment is delayed. Social media marketing can work to build relationships and brand loyalty, but it takes time and dedication. Social media marketing efforts are not likely to earn immense popularity overnight, so you must be willing to be in it for the long haul if you decide to launch a social media marketing campaign.


Source:
Social media marketing pros and cons, from http://www.psprint.com/resources/small-business-marketing/index.asp

How can you handle risks that come with social networking?

Social networking -- whether it be Facebook, MySpace, LinkedIn, YouTube, Twitter or something else -- is fast becoming a way of life for millions of people to share information about themselves for personal or business reasons. But it comes with huge risks that range from identity theft to malware infections to the potential for letting reckless remarks damage corporate and personal reputations.

Both IT managers and security experts remain wary of social networking, with many seeing few defenses for its traps besides plain old common sense and some form of antimalware protection. Most say their efforts involve simply educating those about the risks of hanging out on the social networking scene.

"Social networking in itself is a really great thing," says Jamie Gessein, MIS network engineer at Children's Hospital of the King's Daughters in Norfolk, Va. While impressed with how online is now bringing people together, he still favors blocking general access to social-networking sites unless that access is really needed. "Be careful of what you post," Gessein says. "I know users who post anything on everything on these sites. It is at times almost a contest to see who can outdo whom."

He thinks social-networking enthusiasts may be missing the point that this posted information stays around for many years and could come back to haunt them if a job recruiter tries to find out about their digital past. Gessein also believes people can end up in "the world for the forces of evil to exploit." Many agree.

Gaby Dowling, manager for IT manager for international law firm Proskauer Rose, says there's a sound business argument for using social networking sites such as LinkedIn, but she worries about the potential for malware being spread by exploiting trust. "The Koobface worm spread on Facebook was tricking you because you were receiving that from a trusted party," she points out. "Social networking sites carry high risks of infecting systems with malware," says SystemExperts analyst Jonathan Gossels, who adds, "At a policy level, employees should not be visiting social-networking sites from production systems."

Social networking is basically a "digital version of a relationship," says Greg Hoglund, CEO of firm HGGary, and the security expert who co-authored "Exploiting Online Games," the book revealing how cheaters can manipulate online games such as World of Warcraft.

Thousands of third-party applications are being developed for social-networking sites and essentially it all exposes "vulnerability surfaces to potentially crafted attack data," Hoglund says. "Furthermore, the potential attack data is piggybacked on a digital version of a human relationship -- somebody you know and talk to every day."

That means the "digital version of that person could easily be impersonated or exploited" and Hoglund doesn't see a simple way out of this dilemma. "In a nutshell, don't trust a digital identity like you trust a human relationship."

"People are revealing far more information than they should," says Gary Gordon, executive director of the Washington, D.C.-based Center for Applied Identity Management Research, a non-profit group formed last October by universities, public agencies and industry to research key problems related to identity management. The potential for identity theft and social engineering through exploiting social networking is real, he says. But he doesn't see blocking social networking as an answer.

Eddie Schwartz, CSO at security vendor NetWitness, spoke about the risks of social-networking during the recent Infosec Conference. He mentioned identity theft, espionage and malware as potential threats.

"A typical Facebook or MySpace user session ranges for a few minutes to tens of minutes so you could write an application that farms personally identifiable information," Schwartz said.
In addition, he said he's seen evidence of government employees using social-networking sites suddenly "befriended" by people in other countries asking for information, raising the prospect of espionage attempts. The openness of many of the social-networking sites makes them "an ideal exploitation platform," he points out.

When it comes to online social networking such as Facebook, "try to educate people who have secrets to be careful," advises Michael Rochford, director of the global initiatives directorate in the Office of Intelligence and Counter-intelligence at the Department of Energy's Oak Ridge National Laboratory. "They're putting themselves on a platform to be exploited."

Many companies, including Lockheed Martin, which is creating its own home-grown social-networking site for use internally, do block public social-networking sites for security reasons. But many firms these days would regard cutting off social-networking sites as bad business.

Thursday, July 16, 2009

Social Networking widely used by local photographiers

Social networking is widely used among the "young models lovers". After posting a few photos of a famous Japanese model - Rin, there are over 50 reply and sharing on the next day.
Social Networking Platform - Uwants:

Lots of reply on the webpage :




Social Networking is Hot in Hong Kong - Xanga

The latest figures released by Hitwise (an internet traffic monitoring company) shows that social networking is hot in Hong Kong. Social network Xanga (www.xanga.com) is currently ranked at #3 out of all sites monitored by Hitwise in Hong Kong, just behind Yahoo! Hong Kong (hk.yahoo.com) and Yahoo! Hong Kong Search (search.hk.yahoo.com).

Xanga, is the highest-trafficked social networking site in Hong Kong, outperforming its competitors MySpace (www.myspace.com) and Bebo (www.bebo.com). Over the past 12 months, Xanga's market share has rocketed from 2.49% to 3.22%, while traffic levels of its nearest competitor, Yahoo! Hong Kong Search, have stayed relatively stable. In addition, the Blogs sector has also experienced a phenomenal rise over the past year. Traffic to sites in the Hitwise Blogs & Personal Websites category in Hong Kong has increased by 52%. Xanga is the highest-ranked website in the Blogs category, consuming a massive 72.22% of market share. Digital communications is surely a cost effective way of reaching an audience that is far larger than the most popular newspapers and magazines - but why aren't more companies doing it?

source: http://pradvocate.blogspot.com/2009/04/social-networking-is-hot-in-hong-kong.html

Wednesday, July 15, 2009

Social Networking - Facebook to earn over $500m in 2009

Facebook is expected to earn in excess of $500m (£309m) this year, Marc Andreessen, a board member, has disclosed.

Marc Andreessen, a well-known internet entrepreneur Photo: REUTERS



Mr Andreessen, a Facebook board member, said the social networking site would earn more than a billion this year if it was to push harder on selling advertising.
The Silicon Valley entrepreneur who joined the board last July, said that it was important for Facebook to retain and grow its user base.



He said: "This calendar year they'll do over $500m. If they pushed the throttle forward on monetisation they would be doing more than a billion this year.
"There's every reason to expect in my view that the thing can be doing billions in revenue five years from now," he told Reuters.


Mr Andreessen added that although Twitter, the microblogging service, was not making any money at present, it was important for it to grow its user base and market share, just like Facebook.


Takeover talks between Facebook and Twitter broke down earlier this year, because neither company could agree on a price for the deal, or the future structure of the company according to Peter Thiel, a director at Facebook and a key player in the discussions.



It is believed that Facebook offered around $500m in stock to Twitter, but its negotiation team questioned Facebook's valuation of its shares.



Source: http://www.telegraph.co.uk/scienceandtechnology/technology/facebook/5768389/Facebook-to-earn-over-500m-in-2009.html

Another Real Example on Using Social Networking Platform


Another article from Hong Kong Economic Times dated on 24 June 2009.

Written about the use of Blog help running the business.

Also mentioned that Social Networking can gain WOM from users.

Real Example on Using Social Networking Platform


Being a social networking platform, Facebook become a very popular tools for company to promote their products or services online through advertisement on Facebook or tailor-made games. Here attached an article from Hong Kong Economic Times dated on 3 June 2009 regarding to the frequent use of social networking platform - Facebook by different brands in the market.

Monday, July 13, 2009

Social Networking - Cathay Pacific - Get Ready for Sevens

Hong Kong Sevens is the big sport event in Hong Kong and Cathay Pacific is a sponsor and Official Airline every year. In 2009, Cathay Pacific invited fans to be part of action by joining “Get ready for the Sevens” video competition to win grand prize. Participants needed to submit a 15-second video showing how they get ready for the Sevens. The top three videos were shown on the big screen at the Hong Kong Stadium on the final day of the competition.

Cathay Pacific promoted this competition through additional online social media:

Cathay Pacific Blog: Throughout March, they regularly posted new stories related to Hong Kong and the Sevens. For people coming to Hong Kong, it could help them to get more.

Other Channels: Cathay Pacific posted the updated information on different social networking websites. People could meet other fans and give feedback on Facebook, or get the latest updates on Twitter, or share photos on Flickr.














HOW DOES YOUR TEAM GET READY FOR THE SEVEN?



CX on Facebook
CX on Twitter
CX on Flickr
CX on YouTube

We can see that Cathay Pacific is using social networking to communicate with their customers very well.


Sunday, July 12, 2009

How to avoid identity theft, phishing scams, viruses and spyware when you use social networking sites?

10 tips for social networking safety
Published: September 18, 2008
Related Links

Recognize phishing scams and fraudulent e-mails

12 safety tips on blogging for parents and kids

Signs of viruses: Are you infected?

Strong passwords: How to create and use them

Social networking Web sites like MySpace, Facebook, Twitter, and Windows Live Spaces are services people can use to connect with others to share information like photos, videos, and personal messages.
As the popularity of these social sites grows, so do the risks of using them. Hackers, spammers, virus writers, identity thieves, and other criminals follow the traffic.
Read these tips to help protect yourself when you use social networks.
1.
Use caution when you click links that you receive in messages from your friends on your social Web site. Treat links in messages on these sites as you would links in e-mail messages. (For more information, see Approach links in e-mail with caution.)
2.
Don't trust that a message is really from who it says it's from. Hackers can break into accounts and send messages that look like they're from your friends, but aren't. If you suspect that a message is fraudulent, use an alternate method to contact your friend to find out. This includes invitations to join new social networks.
3.
To avoid giving away e-mail addresses of your friends, do not allow social networking services to scan your e-mail address book. When you join a new social network, you might receive an offer to enter your e-mail address and password to find out who else is on the network. The site might use this information to send e-mail messages to everyone in your contact list or even everyone you've ever sent an e-mail message to with that e-mail address. Social networking sites should explain that they're going to do this, but some do not.
4.
Type the address of your social networking site directly into your browser or use your personal bookmarks. If you click a link to your site through e-mail or another Web site, you might be entering your account name and password into a fake site where your personal information could be stolen.
5.
Be selective about who you accept as a friend on a social network. Identity thieves might create fake profiles in order to get information from you. This is known as social engineering.
6.
Choose your social network carefully. Evaluate the site that you plan to use and make sure you understand the privacy policy. Find out if the site monitors content that people post. You will be providing personal information to this Web site, so use the same criteria that you would to select a site where you enter your credit card.
7.
Assume what you write on a social networking site is permanent. Even if you can delete your account, anyone on the Internet can easily print the information or save it to a computer.
8.
Be careful about installing extras on your site. Many social networking sites allow you to download third-party applications that let you do more with your personal page. Criminals sometimes use these applications in order to steal your personal information. To download and use third-party applications safely, take the same safety precautions that you take with any other program or file you download from the Web. For more information, see Before you download files, help protect your computer.
9.
Think twice before you use social networking sites at work. For more information, see Be careful with social networking sites, especially at work.
10.
Talk to your kids about social networking. If you're a parent of children who use social networking sites, see How to help your kids use social Web sites more safely.

Souce: http://www.microsoft.com/protect/yourself/phishing/socialnet.mspx

Daily news from Social networking

There are many groups using social networking webs to promote or express their ideas to draw people attention, It will become a talking point and raise awarenesss on specific issue. For example, Lehman Brothers, after the bankrupt, people who have bought the shares form a powerful groups in website and hold many protest to show their feeling to the HK Government.
Twitter , a social networking blog that draws the attention of the Iran Government as it is a key channel that the people from Iran to communicate with people around the world. They can exchange the information of the country that some people anti-government....since the power of these people becomes stronger, so Twitter is blocked to avoid people to express their feeling by this social netoworking blog.

There are also a way to get a free promotion by social networking blog. "The Best Job in the world" hold by the Queensland, it was a very sucessful campaign as it draws the worldwide attention. People just need to upload a brief introduction to apply this job! Applicant need to get high click rate to win the job! Ben (the winner to be a Island Caretaker) now needs to upload his daily life in Hamilton.

Advantage of social netoworking: it is to promote the business by buliding a image on web, you then will attract a groups of people by commenting their feeback. It may affect tones of people to draw thier attention. If your budget is limited, it is effective and you can try it, people may get a purchase if they are interested about that.
Source: ezone# 545: Economics Post
ezone#567: Economics Post

Social Networking Security







Do you think there are seven deadly sins of social networking security? You should admit that you are currently addicted to social networking. Your drug of choice might be Facebook or Twitter, or maybe Myspace or LinkedIn. Some of you are using all of the above, and using them hard, even IT security practitioners who know better.

Although it's impossible to escape every social networking threat out there, there are steps to reduce the risks. CSO online recently checked in with dozens of IT security professionals (ironically, using more than one social networking platform to do so) to pinpoint seven typical security mistakes people make; and how to avoid them.

1. Over-sharing company activities
This is a sin of pride, when someone gets excited about something their company is working on and simply must tell everyone about it. Maybe you work for a drug company that is on the verge of developing the cure for cancer. By sharing too much about your employer's intellectual property, you threaten to put it out of business by tipping off a competitor who could then find a way to duplicate the effort or find a way to spoil what they can't have by hiring a hacker to penetrate the network or by sneaking a spy into the building. "Sharing this kind of information could lead to targeted attacks on specific technology-producing enterprises," says Souheil Mouhammad, a senior security expert at Altran Technologies. To reign in the urge to share too much, it might be useful to repeat this saying, which has started to appear in the public domain: " Loose Tweets Sink Fleets."

2. Mixing personal with professional
Someone uses a social network for both business and pleasure, most commonly on Facebook, where one's friends include business associates, family members and friends. The problem is that the language and images one share with friends and family may be entirely inappropriate on the professional side. In sharing such things, you also stand a good chance of making the company you represent look bad. "In my view one of the major rules when engaging in social networking is to be aware that your words belong in the public domain," says Paul V. de Souza, chief security engineer at AT&T. "You may be quoted all over the Internet, so make sure to choose your words carefully. Be diplomatic and extremely professional." You have to understand very clearly what the objective of your presence on any given social network is. If it is for work, keep it for work only. If it is for personal/fun use, keep it for personal use only.

3. Engaging in Tweet (or Facebook/LinkedIn/Myspace) rage
For the person who has just been laid off or had their professional integrity called into question online, the urge to fire back with a stream of vitriol can be irresistible. Call this a sin of wrath. No one want to get into a flame war, so you should be mindful of what you say and imagine you are at a party where everyone is listening, including your boss, spouse or future employer. Posting any content when angry is about as dangerous as sending flaming emails, if not more so. Think twice about clicking 'submit' because the world may be looking at your angry, immature rant for years.

4. Believing who dies with the most connections wins
For some social networkers, it's all about accumulating as many connections as possible. This may seem harmless enough or, at the worst, just annoying. But when the name of the game is quantity over quality, it's easy to link or "friend" a scam artist, terrorist or identity thief. You should verify the person who wants to get in contact with you, check if the profile of the person is secured. “You'd rather have 50 relevant contacts than 500 unknowns.”

5. Password sloth
Another common sin is one of laziness, in this case picking passwords for your social networks that you're least likely to forget. In many cases, that means using the same password for social network sites that you're using for your online bank account or work machine. If someone with malicious intent figures out the password for one social network, that person can now go and access everything else. You should use the same password on several sites is like trusting the weakest link in a chain to carry the same weight. Every site has vulnerabilities, plan for them to be exploited.

6. Trigger finger (clicking everything, especially on Facebook)
Facebook in particular is notorious as a place where inboxes are stuffed with everything from drink requests to cause requests. For some social networkers, clicking on such requests is as natural as breathing. Unfortunately, the bad guys know this and will send you links that appear to be from legitimate friends. Open the link and you're inviting a piece of malware to infect your machine. It calls "click-happy" and warns. Please do not click unless you're ready to deal with drive-by downloads and zero-day attacks.

7. Endangering yourself and others
The most serious sin, reckless social networking can literally put someone's life in danger. It could be a relative or co-worker. Or it could be yourself. Security experts advise extreme caution when posting birthday information, too much detail on your spouse and children, etc. Otherwise, they could become the target of an identity thief or even a kidnapper. Don't be a twit, don’t divulge every detail about your location and what you're doing.

Source: CSO (US) http://www.cw.com.hk/content/seven-deadly-sins-social-networking-security?page=0%2C0

How does "Web2.0" helps in social networking?

According to Wikipedia’s definition, Web 2.0, a phrase coined by O’Reilly Media in 2004, refers to a perceived second generation of web-based services—such as social networking sites, wikis, communication tools, and folksonomies—that emphasize online collaboration and sharing among users.”

The key aspects of Web 2.0 sites are:
a). Rich and interactive user interfaces.
b
). Involving others for active participation through social networking.
c
). Improved and continuous upgradation of software of data at a very quick pace.
d
). Modifications and remixes by other users to the content to add more value and consequently encouraging data consumption.
e
). It’s a global platform linked with Social Media to generate traffic via Social Networking and Social Media’s.

Web2.0 is all about Social networking of Social Media, or to be more precise, it’s all about connecting to each other through Social Media sites. Social Media includes Social Photo Sharing (flickr, picasa, photobucket, etc.), Social Networks (MySpace, Facebook, etc), Social Bookmarking (del.icio.us, diigo, furl) . This is a very important section where we build up networks all round the Global. Sites like MySpace, Facebook, Live Journal, TagWorld, Disney XD, Toyota Prius, MSN Groups, Yahoo 360. The term itself describes its features as this section of Social Media explains the sole method of creating and building social relationship out of nodes and ties. Well its pretty obvious how these social networking sites helps in tie-in up of different social network, all round. (MySpace, Facebook, etc),

If you are an online marketer, then the Web2.0 formulae will be much clearer to you than a normal person. When your website visitors will participate and submit content (text, images, pictures, videos), links, participate to discuss and comment, build network around as a end user (both you and your site visitors), then it will enormously help you to generate more online traffic and this whole process will be services and applications of Web2.0. For example, Web2.0 helps to encourage and motivate people, via Social Networking, to make quality contributions to the content on offer. This would not only make proper justification to the same but also add value to it. So it is very important to encourage and motivate others to participate and contribute so that it continually improves the whole service for all of us.



All in all, web2.0 can be advantageous in social networking by its features like interactive users interface, applications, motivation of participations, data consumption encourage, and somethings like that.

Source:
http://blogs.profitimo.com/2007/04/03/web20-all-about-social-networking/


Thursday, July 9, 2009

Tips to Protect Your PC From Social Networking Sites Viruses

Here are some tips to protect your PC from computer viruses propagated through online social network websites:

1. Install anti-virus and anti-spyware software on your PC and update definition daily.

2. Do not use the same password on Facebook or MySpace for your other computer accounts, especially HKU Portal or bank accounts. If you do this, hackers who gain access to one of your accounts will easily be able to access your other accounts too.

3. Do not give out your passwords, including those for social networking sites to other person.

4. Access your social networking sites by keying in the website address at the address bar of the browser instead of clicking on hyperlinks on some web pages. There are fake websites which look like Facebook or MySpace but it doesn’t mean they are the legitimate Facebook or MySpace sites.

5. Do not click on unsolicited links.

6. Do not click on link or open attachment in suspicious message even if that message appears to be a friend you know.

7. Be careful when downloading and installing applications.

As we browse the social networking websites everyday, such as facebook and twitter. We should know how to protect our PC in order to prevent the virus. Hope all tips can help you to know more about how to protect your PC and enjoy your fun in the "internet world ".

Source: http://www.hku.hk/cc_news/ccnews136/social-networking.htm

Monday, July 6, 2009

A Good Example Of Social Networking Strategy - BMW

In order to do social networking effectively, marketers should rely on the tools of social networking to facilitate member to member communications rather than deploy interactive marketing experience. That means marketers should spend time and resources to reach communities in social network.

Also, marketers should develop community-centered content and activities, implement it, and measure success based on objectives and key success factors.

According to a report from “Forrester Research” in 2008, BMW 1 Series passed the Social networking criteria which meets the needs of the community out of 16 studying brands.

For example:

BMW’s Graffiti contest invites Facebook users to color in outlines of 1-Series cars.

Advantages:
  1. Ad units on Graffiti pages within Facebook as well as websites outside of Facebook (eg, Boing Boing) are performing better because the campaign invites participation.

  2. It enlists a core group of active social networking participants (more than 9000 submissions in the first 7 days) into a fun. (Participants spend hours personalizing images of BMWs that they then share with friends in many cases.)





  3. It takes advantage of the friend-to-friend news feed mechanism at Facebook to spread word of the campaign beyond the paid media program.



The concept and the images themselves are capturing the attention of bloggers, columnists and Twitterers, such as Facebook’s Dave Morin. Ben Barren’s headline captures it best: “i found a blog post about a twitter about bmw’s facebook campaign.” UPDATE 4/7: Stuart Elliott at NT Times dedicates a column to the campaign.





This is a good example to show the power of SOCIAL NETWORKING.

Sources:

Sunday, July 5, 2009

Social Networking - SocialVibe.com helps to promote brand name

Every Internet user is believed to be a part of at least one social networking site such as Facebook, MySpace or Twitter. There are huge number of users over the world. How to show the company/ brand name to the potential users? SocialVibe may be the good choice, which helps companies to advertise on social networking sites.

User can go to socialvibe.com, choose a cause you would like to support, choose a brand you would like to promote, and then place a widget on the profile. For example placing the widget of ‘Coca-Cola' on facebook profile, the right image will be shown. When this widget is viewed, Coca-Cola will donate money to the chosen charity organization.

This social networking advertising cannot increase sales directly, but users can have a positive perception of the brand through charity donation (good PR tool), and show their name on social networking sites. If Coca-Cola had 5,000 users add this widget on the profile and each user had 30 friends, then the brand will be shown to 150,000 people. This low-cost advertising makes deep brand impression.

Thursday, July 2, 2009

Share the memories of Michael Jackson

You are not alone
source: http://www.youtube.com/watch?v=R9DDTiPzJCk

Best Dance
Source: http://www.youtube.com/watch?v=xKBLxh3u0tM

Search Trends - Social Networking

More about Trends of Social Networking


In the Google Trends, we can realise that the search trends of Social Networking is raising, from 2004 to now, it increases more than 2 points.

And it is interesting that the most popular search country is India, include Delhi, Mumbai, Bangalore and Chennai city, with the language of Tagalog. India is a developing country, it shows that more and more citizens get advance learning and development via Internet, also they share knowledge through social networking websites

87y4ngdy5n

87y4ngdy5n

Friday, June 26, 2009

Trend of Online Marketing - Social Networking Still #1

Companies are increasing their social network activities in 2009 and even more in the future. The table below shows the change in online marketing spending in 2009 for US small businesses:


25% of US small businesses would like to increase budget on social networking in 2009, the highest percentage than other online marketing ways. Meanwhile, 33% would keep spending on social networking. And 37% of small businesses do not use social networking, but that is a smaller percentage than other media, such as email, search engine, mobile and even company website.

How social networking helps your business? Social networking can be an efficient platform to use in the spread of the message, company and products. It is also a great tool for getting visitors and page views to your site. More and more people will share the message, and then create word-of-mouth (WOM).

To understand how the social network marketing is important and how it is so powerful, that’s why so many companies create their own social networks built around their niche topics.

Source:
http://mashable.com/2009/01/12/social-networking-online-marketing/

Tuesday, June 23, 2009

Survey on Commercial Social Networking

Between February 20 and April 15, 2009, 980 nonprofit professionals responded to a survey abouttheir organization’s use of online social networks. The survey is sponsored by NTEN, CommonKnowledge and ThePort. Particpants were posed to survey about their use of commercial social networks such as Facebook, MySpace,LinkedIn, and others.


Survey Results
Commercial Social NetworksPopularity of Commercial Social NetworksBy a large margin, Facebook is the most popular of the commercial social networks with 74.0% of respondentsindicating that their organization has a presence there. YouTube and Twitter are a distantsecond and third with 46.5% and 43.2%, respectively, of nonprofit survey respondents indicating theymaintain a presence in these channels. Linked In was fourth with 32.9% , and MySpace fifth with26.1% of respondents.


Within individual vertical segments, professional associations were more likely to use LinkedInthan Facebook for their commercial social network efforts—51.7% of associations cited LinkedInas their commercial social network platform versus 32.8% of survey respondents across allverticals. Likewise, just 55.2% of associations reported using Facebook versus an average of74.1% across all verticals.

Staff Time and External Resources Dedicated to Commercial Social NetworksFully four-fifths (80.8%) of survey respondents committed at least one-quarter of a full-time staffmember to maintaining—marketing, managing and cultivating—their commercial social networkpresence over the last 12 months. Roughly two thirds (64.5%) of survey respondents dedicated onequarterto one-half of a full-time resource, and 16.3% committed three-quarters or more staff to theircommercial social networks.

Looking ahead, over half (55.0%) of survey respondents indicate they will increase staffing over thenext 12 months, 39.5%) say staffing will stay the same, and just 1 in 20 (5.6%) will decrease staffing.

Four out of ten (40.6%) survey respondents had some budget over the last 12 months for externalresources dedicated to helping with their commercial social network work, but just 8.3% set aside$10,000 or more, with only 1.4% allotting more than $100,000 to external resources to help withcommercial social network efforts.

About one-quarter (24.1%) of survey respondents indicate they will increase funding for external resourcesdedicated to helping with commercial social network efforts in the coming 12 months, whilethe majority (68.0%) say they will keep external resourcing budgets the same. 7.9% of survey respondentswill decrease their social network external resource budgets for the coming year.

From the survey, we learned that commercial social networks, especially Facebook, are popular, but average community sizes remain small, and presence is relatively short. Responding nonprofits are allocating small but real resources, staff and budget to their social networks. Survey respondents prefer traditional marketing channels to promote their social networks but are experimenting with new social media channels. For now, there is very little real revenue generated on these communities via fundraising and advertising. A minority of nonprofit survey respondents, about one third, have built and manage their own house social networks, using software from a wide variety of social network software vendors, with no clear leader among these vendors. The members of house social networks are as yet, with just a few exceptions, still relatively small as well.

Source: http://www.nonprofitsocialnetworksurvey.com/

Monday, June 22, 2009

Social Networking - Friendster and Facebook

A Web site that provides a virtual community for people interested in a particular subject or just to "hang out" together. Members create their own online "profile" with biographical data, pictures, likes, dislikes and any other information they choose to post. They communicate with each other by voice, chat, instant message, videoconference and blogs, and the service typically provides a way for members to contact friends of other members.

Sites may also serve as a vehicle for meeting in person. The "social networking site" is the 21st century "virtual community," a group of people who use the Internet to communicate with each other about anything and everything. One can find dating sites, friendship sites, sites with a business purpose and hybrids that offer a combination of these. Globally, hundreds of millions of people have joined one or more social networking sites.

In the Beginning of Social Networking

Introduced in 2002, Friendster http://www.answers.com/main/Record2?a=NR&url=http://www.friendster.com) was the first social site, followed by MySpace http://www.answers.com/main/Record2?a=NR&url=http://www.myspace.com) a year later. Started by two friends, MySpace became extremely popular, and its parent company, Intermix, was acquired by News Corporation for $580 million two years after MySpace was launched.

Facebook http://www.answers.com/main/Record2?a=NR&url=http://www.facebook.com) came out in 2004 initially targeting college students, but later welcoming everyone (see Facebook). Following Facebook were TagWorld http://www.answers.com/main/Record2?a=NR&url=http://www.tagworld.com) and Tagged http://www.answers.com/main/Record2?a=NR&url=http://www.tagged.com). TagWorld introduced tools for creating more personalized Web pages, and Tagged introduced the concept of building tag teams for teens with like interests.
Social networking sites compete for attention much like the first Web portals when the Internet exploded onto the scene in the mid-1990s. Variations are emerging all the time.

Source: http://www.answers.com/topic/social-networking-site

Sunday, June 21, 2009

What Social Network Is the Right One for You?

The first question you must ask yourself in order to pick out the right social network is: What do you want out of a social network? Are you looking into social networks for business reasons? If so, a large general interest social network like MySpace or Facebook would be a good advertising face, while a business-oriented social network like Linkedin would be best for making good contacts.

Perhaps you are passionate about music. Last.fm combines the idea of a personalized radio station with social networking allowing you to create your own playlist, suggests music based on your preferences, and allows you to listen to your friends radio stations as well.

If you are passionate about a particular subject, a niche social network with a specific theme can be a terrific place to start. Because it matches your interest, you will be more likely to get involved in the community, and getting involved is what social networking is really all about.

Unfortunately, while there are plenty of social networks that cater to different interest, there isn't a social network for each and every interest. But, not to worry. Most social networks contain user-created groups that help people with similar interest find each other.

Or, perhaps you just want to meet a wide variety of people and not just those interested in movies or books or music. A general interest social network like MySpace, Facebook, or Hi5 might be right up your ally.

It seems that social networking is a trend in our society no matter for the personal use or in business. Therefore, marketer should pay more attention for creating a suitable social networking in order to attract your customer to your company or product. But the most important thing is you should know what's your customer needs.

Source: http://webtrends.about.com/od/socialnetworking/a/socialnetwork_h.htm

Saturday, June 20, 2009

Importance for Making Use of Social Networking Sites in Marketplace


Social networking sites such as Facebook, MySpace, Bebo and Hi5 exploded onto the internet, effectively changing the way that users interact online in a social environment.

Among the social networking sites worldwide, the two most popular are Facebook and MySpace. According to numbers from ComScore
[1], May 2008, Facebook has 123.9 million users worldwide, and MySpace has 114.6 million.

Nowadays, many and many people in different groups communicate with each others through social networking sites. A study of Facebook users by MarketingHub.info found that:

1. 84% of members are between the ages of 14 and 26
2. 55% of members are female and 45% are male
3. 47% of members are currently studying at a high school or college level


Social networks connect people at low cost and benefit eCommerce platforms. Marketers should learn more about this trend and make use of social networks for reaching their target customers because it is a customer relationship management instrument for companies selling products and services, or as a wide-reaching advertising tool.


[1] ComScore
A global source of digital market intelligence and the most preferred measurement service.


Source: http://www.socialwise.com/social-networks.html
http://www.comscore.com/



Thursday, June 18, 2009

Social Networking Websites

Social networking is becoming more and more popular over the world, especially among the teenager group. They share photos, videos, experiences and opinions with their friends and meet people from different places. Social networking has really changed the traditional communication ways. We just sit in front of computer, and then we can meet friends with common interest.

Generally, social networking websites are divided into three categories. Here is some examples:


1. Personal contact management websites – provide opportunities for connecting existing friend and family contacts, also the most popular.

MySpace



Facebook



Friendster




2. Business networking websites - assist you in connecting with business contacts, new and old alike.

LinkedIn



XING




3. Cultural trends networking websites - can be utilized in understanding the current trends and fashions.

Twitter



Buzznet



To know more social networking websites, you can visit
http://www.matthuggins.com/a-definitive-list-of-social-networking-websites-to-help-you-succeed/

7 Rules for Social Networking Marketing Effectiveness

Social networking is rapidly becoming the most preferred Web 2.0 marketing tool. If you are engaged in selling your products or services online, there is plenty you can do with social networking sites to promote your business. However, the possibilities are accompanied by inevitable pitfalls. Here are a few things to keep in mind in order to raise your effectiveness when using social networking sites.



1. Time spending, you need to post a lot of infomation and activities, it's a daily work to maintain a social networking web site

2. Build a specific topic, to set target

3. Completed contraction of social networking site

4. Supportors, friends to support your social marketing

5. Post effective and approiate contents

6. test the social market, do research and get opinions from the market, to meet people who you want to

7. place your social marketing campaign on the website, to get public attention, keep tracking to the social network site

Source: http://www.youtube.com/watch?v=L-qmF7vgBZ8

Social networking in youtube~

In youtube, simply typing "social networking", you can search many information about social networking, many videos with simple explanation are uploaded in web, so you can learn it anytime, it's very user friendly~~~




This is the web of brief explanation of social networking, you can get a background idea of what "social networking" is!!

This video comes in an "unbranded" presentation quality" version that can be licensed for use in workplace.

http://www.youtube.com/watch?v=6a_KF7TYKVc







Here is talking about the benefit of social networking. Online social networking offers the internet users a mean of connecting and sharing information with other people and groups who share common interests and goals.


http://www.youtube.com/watch?v=m_8cv1VcT-I


Using social networking, there is tones of chance to do business, it seems in web3.0, social networking sites will probably be dominated. It is very powerful and become a major channel to launch new business.

http://www.youtube.com/watch?v=ef98Q623pn8














Since the social networking becoming more popular, we should be aware of the security in net, we need to keep an eye on the safer social networking.

http://www.youtube.com/watch?v=aPgBss6OHcA&NR=1








Wednesday, June 17, 2009

More about Social Network

Dear mates,

I've got the book on hand, and I found some more defination and related articles about out topic "social network". Here I quoted part of them for your reference.

Page 11 - "Social Network is a site that facilitates peer-tp-peer communication within a group or between individuals through providing facilities to develop user-generated content (UGC) and to exchange messages and comments between different users."

Page 23 - "These sites or parts of sites focus on enabling cimmunity interactions between different consumers (C2C model). Typical.......Well-known examples include Bebo, Facebook, MySpace and Linked-In. Other ........B2B social networks to keep business professionals in contact include Linked-in and Plaxo although some are turning to Facebook for this function."

What do you think if we use Facebook to be one of the example for the study? Let's have more discussion on this first.

On page 86, it shows that research has be done by Microsoft about function of social network. The results is shown as follow for your reference also:

"59% - to keep in touch with friends and family
57% - I like looking at other people's spaces
47% - I want to meet people with similar interests
46% - to express my opinions and views on topics
20% - it is a good way to date
17% - using it for a specific reasion, eg wedding, job networking"

There is a table showing the Variations in number of connections in a sample. I'll upload the table once scanned.