Trend of Online Marketing - Social Networking Still #1

Companies are increasing their social network activities in 2009 and even more in the future. The table below shows the change in online marketing spending in 2009 for US small businesses:


25% of US small businesses would like to increase budget on social networking in 2009, the highest percentage than other online marketing ways. Meanwhile, 33% would keep spending on social networking. And 37% of small businesses do not use social networking, but that is a smaller percentage than other media, such as email, search engine, mobile and even company website.

How social networking helps your business? Social networking can be an efficient platform to use in the spread of the message, company and products. It is also a great tool for getting visitors and page views to your site. More and more people will share the message, and then create word-of-mouth (WOM).

To understand how the social network marketing is important and how it is so powerful, that’s why so many companies create their own social networks built around their niche topics.

Source: http://mashable.com/2009/01/12/social-networking-online-marketing/