Here are some tips to protect your PC from computer viruses propagated through online social network websites:
1. Install anti-virus and anti-spyware software on your PC and update definition daily.
2. Do not use the same password on Facebook or MySpace for your other computer accounts, especially HKU Portal or bank accounts. If you do this, hackers who gain access to one of your accounts will easily be able to access your other accounts too.
3. Do not give out your passwords, including those for social networking sites to other person.
4. Access your social networking sites by keying in the website address at the address bar of the browser instead of clicking on hyperlinks on some web pages. There are fake websites which look like Facebook or MySpace but it doesn’t mean they are the legitimate Facebook or MySpace sites.
5. Do not click on unsolicited links.
6. Do not click on link or open attachment in suspicious message even if that message appears to be a friend you know.
7. Be careful when downloading and installing applications.
As we browse the social networking websites everyday, such as facebook and twitter. We should know how to protect our PC in order to prevent the virus. Hope all tips can help you to know more about how to protect your PC and enjoy your fun in the "internet world ".
Source: http://www.hku.hk/cc_news/ccnews136/social-networking.htm
Thursday, July 9, 2009
Monday, July 6, 2009
A Good Example Of Social Networking Strategy - BMW
In order to do social networking effectively, marketers should rely on the tools of social networking to facilitate member to member communications rather than deploy interactive marketing experience. That means marketers should spend time and resources to reach communities in social network.
Also, marketers should develop community-centered content and activities, implement it, and measure success based on objectives and key success factors.
According to a report from “Forrester Research” in 2008, BMW 1 Series passed the Social networking criteria which meets the needs of the community out of 16 studying brands.
For example:
BMW’s Graffiti contest invites Facebook users to color in outlines of 1-Series cars.
Advantages:
Also, marketers should develop community-centered content and activities, implement it, and measure success based on objectives and key success factors.
According to a report from “Forrester Research” in 2008, BMW 1 Series passed the Social networking criteria which meets the needs of the community out of 16 studying brands.
For example:
BMW’s Graffiti contest invites Facebook users to color in outlines of 1-Series cars.
Advantages:- Ad units on Graffiti pages within Facebook as well as websites outside of Facebook (eg, Boing Boing) are performing better because the campaign invites participation.
- It enlists a core group of active social networking participants (more than 9000 submissions in the first 7 days) into a fun. (Participants spend hours personalizing images of BMWs that they then share with friends in many cases.)
- It takes advantage of the friend-to-friend news feed mechanism at Facebook to spread word of the campaign beyond the paid media program.
The concept and the images themselves are capturing the attention of bloggers, columnists and Twitterers, such as Facebook’s Dave Morin. Ben Barren’s headline captures it best: “i found a blog post about a twitter about bmw’s facebook campaign.” UPDATE 4/7: Stuart Elliott at NT Times dedicates a column to the campaign.
This is a good example to show the power of SOCIAL NETWORKING.
Sources:
Sunday, July 5, 2009
Social Networking - SocialVibe.com helps to promote brand name
Every Internet user is believed to be a part of at least one social networking site such as Facebook, MySpace or Twitter. There are huge number of users over the world. How to show the company/ brand name to the potential users? SocialVibe may be the good choice, which helps companies to advertise on social networking sites.
User can go to socialvibe.com, choose a cause you would like to support, choose a brand you would like to promote, and then place a widget on the profile. For example placing the widget of ‘Coca-Cola' on facebook profile, the right image will be shown. When this widget is viewed, Coca-Cola will donate money to the chosen charity organization.
This social networking advertising cannot increase sales directly, but users can have a positive perception of the brand through charity donation (good PR tool), and show their name on social networking sites. If Coca-Cola had 5,000 users add this widget on the profile and each user had 30 friends, then the brand will be shown to 150,000 people. This low-cost advertising makes deep brand impression.
User can go to socialvibe.com, choose a cause you would like to support, choose a brand you would like to promote, and then place a widget on the profile. For example placing the widget of ‘Coca-Cola' on facebook profile, the right image will be shown. When this widget is viewed, Coca-Cola will donate money to the chosen charity organization.
This social networking advertising cannot increase sales directly, but users can have a positive perception of the brand through charity donation (good PR tool), and show their name on social networking sites. If Coca-Cola had 5,000 users add this widget on the profile and each user had 30 friends, then the brand will be shown to 150,000 people. This low-cost advertising makes deep brand impression.
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