User can go to socialvibe.com, choose a cause you would like to support, choose a brand you would like to promote, and then place a widget on the profile. For example placing the widget of ‘Coca-Cola' on facebook profile, the right image will be shown. When this widget is viewed, Coca-Cola will donate money to the chosen charity organization.
This social networking advertising cannot increase sales directly, but users can have a positive perception of the brand through charity donation (good PR tool), and show their name on social networking sites. If Coca-Cola had 5,000 users add this widget on the profile and each user had 30 friends, then the brand will be shown to 150,000 people. This low-cost advertising makes deep brand impression.
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