Social Networking - Cathay Pacific - Get Ready for Sevens

Hong Kong Sevens is the big sport event in Hong Kong and Cathay Pacific is a sponsor and Official Airline every year. In 2009, Cathay Pacific invited fans to be part of action by joining “Get ready for the Sevens” video competition to win grand prize. Participants needed to submit a 15-second video showing how they get ready for the Sevens. The top three videos were shown on the big screen at the Hong Kong Stadium on the final day of the competition.

Cathay Pacific promoted this competition through additional online social media:

Cathay Pacific Blog: Throughout March, they regularly posted new stories related to Hong Kong and the Sevens. For people coming to Hong Kong, it could help them to get more.

Other Channels: Cathay Pacific posted the updated information on different social networking websites. People could meet other fans and give feedback on Facebook, or get the latest updates on Twitter, or share photos on Flickr.

HOW DOES YOUR TEAM GET READY FOR THE SEVEN?

CX on Facebook
CX on Twitter
CX on Flickr
CX on YouTube

We can see that Cathay Pacific is using social networking to communicate with their customers very well.