How does "Web2.0" helps in social networking?

According to Wikipedia’s definition, Web 2.0, a phrase coined by O’Reilly Media in 2004, refers to a perceived second generation of web-based services—such as social networking sites, wikis, communication tools, and folksonomies—that emphasize online collaboration and sharing among users.”

The key aspects of Web 2.0 sites are:
a). Rich and interactive user interfaces.
b). Involving others for active participation through social networking.
c). Improved and continuous upgradation of software of data at a very quick pace.
d). Modifications and remixes by other users to the content to add more value and consequently encouraging data consumption.
e). It’s a global platform linked with Social Media to generate traffic via Social Networking and Social Media’s.

Web2.0 is all about Social networking of Social Media, or to be more precise, it’s all about connecting to each other through Social Media sites. Social Media includes Social Photo Sharing (flickr, picasa, photobucket, etc.), Social Networks (MySpace, Facebook, etc), Social Bookmarking (del.icio.us, diigo, furl) . This is a very important section where we build up networks all round the Global. Sites like MySpace, Facebook, Live Journal, TagWorld, Disney XD, Toyota Prius, MSN Groups, Yahoo 360. The term itself describes its features as this section of Social Media explains the sole method of creating and building social relationship out of nodes and ties. Well its pretty obvious how these social networking sites helps in tie-in up of different social network, all round. (MySpace, Facebook, etc),

If you are an online marketer, then the Web2.0 formulae will be much clearer to you than a normal person. When your website visitors will participate and submit content (text, images, pictures, videos), links, participate to discuss and comment, build network around as a end user (both you and your site visitors), then it will enormously help you to generate more online traffic and this whole process will be services and applications of Web2.0. For example, Web2.0 helps to encourage and motivate people, via Social Networking, to make quality contributions to the content on offer. This would not only make proper justification to the same but also add value to it. So it is very important to encourage and motivate others to participate and contribute so that it continually improves the whole service for all of us.

All in all, web2.0 can be advantageous in social networking by its features like interactive users interface, applications, motivation of participations, data consumption encourage, and somethings like that.

Source:
http://blogs.profitimo.com/2007/04/03/web20-all-about-social-networking/

Tips to Protect Your PC From Social Networking Sites Viruses

Here are some tips to protect your PC from computer viruses propagated through online social network websites:

1. Install anti-virus and anti-spyware software on your PC and update definition daily.

2. Do not use the same password on Facebook or MySpace for your other computer accounts, especially HKU Portal or bank accounts. If you do this, hackers who gain access to one of your accounts will easily be able to access your other accounts too.

3. Do not give out your passwords, including those for social networking sites to other person.

4. Access your social networking sites by keying in the website address at the address bar of the browser instead of clicking on hyperlinks on some web pages. There are fake websites which look like Facebook or MySpace but it doesn’t mean they are the legitimate Facebook or MySpace sites.

5. Do not click on unsolicited links.

6. Do not click on link or open attachment in suspicious message even if that message appears to be a friend you know.

7. Be careful when downloading and installing applications.

As we browse the social networking websites everyday, such as facebook and twitter. We should know how to protect our PC in order to prevent the virus. Hope all tips can help you to know more about how to protect your PC and enjoy your fun in the "internet world ".

Source: http://www.hku.hk/cc_news/ccnews136/social-networking.htm

A Good Example Of Social Networking Strategy - BMW

In order to do social networking effectively, marketers should rely on the tools of social networking to facilitate member to member communications rather than deploy interactive marketing experience. That means marketers should spend time and resources to reach communities in social network.

Also, marketers should develop community-centered content and activities, implement it, and measure success based on objectives and key success factors.

According to a report from “Forrester Research” in 2008, BMW 1 Series passed the Social networking criteria which meets the needs of the community out of 16 studying brands.

For example:

BMW’s Graffiti contest invites Facebook users to color in outlines of 1-Series cars.

Advantages:

1. Ad units on Graffiti pages within Facebook as well as websites outside of Facebook (eg, Boing Boing) are performing better because the campaign invites participation.
   
   
2. It enlists a core group of active social networking participants (more than 9000 submissions in the first 7 days) into a fun. (Participants spend hours personalizing images of BMWs that they then share with friends in many cases.)
   






3. It takes advantage of the friend-to-friend news feed mechanism at Facebook to spread word of the campaign beyond the paid media program.
   
   
   

The concept and the images themselves are capturing the attention of bloggers, columnists and Twitterers, such as Facebook’s Dave Morin. Ben Barren’s headline captures it best: “i found a blog post about a twitter about bmw’s facebook campaign.” UPDATE 4/7: Stuart Elliott at NT Times dedicates a column to the campaign.

This is a good example to show the power of SOCIAL NETWORKING.

Sources:

http://www.web-strategist.com/blog/2008/07/18/forrester-report-best-and-worst-of-social-network-marketing-2008/

http://chasnote.com/2008/04/04/bmw-graffiti-contest-gives-bloggers-twitterers-something-to-talk-about/

Social Networking - SocialVibe.com helps to promote brand name

Every Internet user is believed to be a part of at least one social networking site such as Facebook, MySpace or Twitter. There are huge number of users over the world. How to show the company/ brand name to the potential users? SocialVibe may be the good choice, which helps companies to advertise on social networking sites.

User can go to socialvibe.com, choose a cause you would like to support, choose a brand you would like to promote, and then place a widget on the profile. For example placing the widget of ‘Coca-Cola' on facebook profile, the right image will be shown. When this widget is viewed, Coca-Cola will donate money to the chosen charity organization.

This social networking advertising cannot increase sales directly, but users can have a positive perception of the brand through charity donation (good PR tool), and show their name on social networking sites. If Coca-Cola had 5,000 users add this widget on the profile and each user had 30 friends, then the brand will be shown to 150,000 people. This low-cost advertising makes deep brand impression.

Share the memories of Michael Jackson

You are not alone
source: http://www.youtube.com/watch?v=R9DDTiPzJCk

Best Dance
Source: http://www.youtube.com/watch?v=xKBLxh3u0tM

Search Trends - Social Networking

More about Trends of Social Networking

In the Google Trends, we can realise that the search trends of Social Networking is raising, from 2004 to now, it increases more than 2 points.

And it is interesting that the most popular search country is India, include Delhi, Mumbai, Bangalore and Chennai city, with the language of Tagalog. India is a developing country, it shows that more and more citizens get advance learning and development via Internet, also they share knowledge through social networking websites

source: http://www.google.com/trends?q=social+networking

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